As I sit here sipping on this amazing glass of chocolate wine, I can’t help but to think about this bridal trial I had recently. This trial really bothered me. Not because the bride was a bridezilla or anything (she was actually really sweet), but because I didn’t succeed in making her happy. She never said anything negative and she didn’t criticize, but I could tell at the end of her trial, that she wasn’t going to book me. That was a hard pill for me to swallow. I have no doubts that someone else will book her date, so I wasn’t upset that I missed out on a client. I was upset because I pride myself on delivering quality service. I hate when a bride leaves unsatisfied. I have been thinking about all the things I could have done better. I could have asked more questions, offered more suggestions, listened better. I am not actually sure what I could have done better because I don’t know exactly where I went wrong. I honestly feel that our styles were just different.
She booked me because I was referred to her by the venue. I came with such high accolades. I have so many amazing reviews saying how great my company is, which is true. We are a great company, and we do beautiful work, but we have a particular style. We specialize in the loose romantic styles and beautiful, clean makeup. That is not to say we can’t do other styles, we are just best at those styles. Take a lawyer for example, sure they know about all law, but they generally specialize in a specific law. When choosing a lawyer, you are probably going to choose one that specializes in whatever it is your case is about. I wouldn’t hire an immigration lawyer to handle a case dealing with a criminal offense. Hiring a makeup artist or hairstylist is the same. You should choose one whose style most resembles your vision.
With my bride, I felt our visions didn’t align. I remember trying to turn this classic bun into a more modern, textured bun with tendrils around the face to soften it up and make it look more romantic. While I was trying to soften the look, she just kept pulling the hair back and making it sleeker and tighter. The tighter she made it, the more I hated it. Of course, her opinion was most important, so I went along with it, but I was not happy with the results and clearly neither was she. I think sometimes brides get so wrapped up in reviews and referrals that they never consider whether the company that they are interested in matches their style or vision. That is just as important as reviews and referrals. The portfolio can be full of beautiful work but if none of the styles are similar to what you are trying to achieve, does it even matter? So, for all my future brides reading this and anyone looking to hire a hair or makeup artist, do your research. Make sure their style aligns with your vision. Otherwise you will end up underwhelmed and overspent.